Raghu Ram Questions Morality Behind Policing Kriti Sanon Outfit In Rakhi Ad Calls Out Privilege Men

He stated that he wondered what was so controversial about it, “At first, I was like, what’s so controversial. A sister is tying a rakhi to her brother. The brother doesn’t have a problem; why do you? Then I wondered if I was missing something that you could explain to me. Because I want to understand.”

Urging people to engage with him in the comments, he said, “I have two questions. Why is there an issue with women wearing fewer clothes, and what exactly is the problem? Don't say it's because women get raped or molested afterwards. Don't say that. That is a vile, unacceptable thought and a criminal mindset.”

He further added, “A politician even tried to justify rape by saying that if you leave a box of sweets open, flies will gather. My second question is, what special privilege do men have that they think they can dictate what women should wear?”

Many in Raghu’s comments seemed to agree with him, leaving comments such as, “This is exactly why we need to SMASH the patriarchy sir. I don’t understand why men feel entitled to having a say in what women wear.” Others, however, argued as to why a bralette was ‘inappropriate’ to wear on Raksha Bandhan.

Jewellery brand GIVA released a Raksha Bandhan ad featuring Kriti, in which she’s seen celebrating the festival with her brother and pet dog. She wore a bralette-style blouse, a cape, and a draped skirt. Social media was soon up in arms, calling out the brand and the actor for wearing an outfit they deemed inappropriate. Kangana Ranaut also criticised Kriti’s choice of attire, adding to the cacophony. Kriti later responded to the backlash, defending the advert and her choice of clothing. The jewellery brand soon pulled down the ad amid criticism.

Despite having a Master's degree in Journalism and over a decade of experience in print and digital media as a field reporter and sub-editor at organisations such as The Times of India and Reader's Digest, Neeshita Nyayapati remains a movie buff first and a Chief Content Producer second. She fell in love with movies in childhood and believes nothing matches the magic of watching a good film that moves you with a warm tub of popcorn in hand. Her love for writing about cinema follows that. Come Friday, you'll find her at her happy place, the movies, catching the latest rom-com or masala offering, for reviews or otherwise. As for the rest of the week, she's here reporting the juiciest news in Telugu, Tamil, Malayalam, Kannada and Hindi or bringing out the best of celebs in interviews. While her niche is Telugu cinema, Neeshita likes to dabble in a little bit of everything to stay up to date. From film announcements to scandals and hard news angles, she has explored it all. A good book, a comforting cup of hot chocolate, puppy kisses and a stunning beach view are all she needs to unwind. Her passion for biking and travelling has taken her to various places across the country. She has found peace in everything from the frozen lakes of Gangtok to the coffee plantations of Coorg and the dense forests of Bandipur, to the monasteries of Darjeeling. But no matter where she goes, Neeshita loves coming across inspiring and moving stories.Read More